Coupon Statistics

Welcome to Gracefully Saving. If you are new to couponing and want to save a little or a lot then you’re in the right place.

First I want to talk a little about coupons.

Coupons can be found in various places:

1. Free Standing Inserts – 85.9% (Those you get from a newspaper)

2. Handouts – 5.6% (Those you get in a store)

3. Direct Mail – 2.6%

4. Magazine – 2.4%

5. In/On Pack (Peelies) – 1.4%

6. Internet – 1%

7. Other – 1.1%

In 2009 manufacturers distributed 311 billion coupons! That’s up 10.7% from 2008. Of those 311 billion coupons only 3.2 billion were redeemed by consumers, which is up 23% from 2008. To me that says we are not taking full advantage of what the manufacturers are distributing.

3.2 billion coupons equats to $3.5 billion dollars in savings.

Top Retailers in 2009:

1. Wal-Mart

2. Kroger

3. Supervalu

4. Military Commissaries

5. Publix

6. Ahold

7. Walgreens

8. Target

9. Meijer

10. Safeway